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Are NFTs dead?

Can NFTs survive 2022 after all the wasted gas, underdelivering projects and rug-pulls we’ve experienced in the past months?

Reddit is launching a new NFT-based avatar marketplace today that allows you to purchase blockchain-based profile pictures for a fixed rate. The company said that you need not have a crypto wallet to buy them, so your credit or debit card should be enough, and you can use Reddit’s own wallet product to store them.

The social network said it is releasing 90 designs with the total amount of NFTs going for sale in this early-access phase being “tens of thousands.”

The company noted that if you purchase one of its limited-edition NFTs, you will have licensing rights to use it on and off Reddit as an avatar. These rights aren’t as extensive as owning an NFT from Yuga Labs’ Bored Ape Yacht Club collection, which allows you to make merchandise or TV Shows based on the bored ape you own. What’s more, you can mix and match your avatar’s look with merch available in the avatar builder, and the avatar will have a “glow-like effect” next to your comments in communities.

This is not Reddit’s first rodeo with NFTs. Earlier this year, the company began testing a feature that would allow you to set any Ethereum-based NFT as your profile picture — weeks after Twitter released a similar function. Last year, Reddit released limited-edition NFTs based on its mascot Snoo, called CryptoSnoos.

Reddit has partnered with Polygon, an Ethereum-compatible blockchain, to mint these avatars on-chain. You can use Reddit’s own blockchain wallet called Vault — which is available on the firm’s native app — to store and manage these NFTs. Currently, Vault is used to earn blockchain-based community points and spend them on special features like badges and animated emoji.

Today, NFT avatars will be available to members of the r/CollectibleAvatars invite-only subreddit for a first look. The community will have details about setting up a wallet, exclusive AMAs by artists and behind-the-scene posts about the one-off profile pictures. Because there’s no auction, all NFTs have a fixed price and can be bought through fiat currencies like U.S. dollars. Listing prices for these NFT avatars are $9.99, $24.99, $49.99, $74.99 or $99.99. If you are not part of that community, the company noted that these collectible avatars will be available to buy on its avatar builder page for everyone in the coming weeks.

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